The Brand

Since 1898, Peugeot Cycles designs and develops its bicycles with a single know-how. With a special attention with the aestheticism, safety and the technology innovation, the brand search new ecological mobility solutions.


Peugeot Cycles equips the Poissy Triathlon Elite team with RSR models, as of the season 2013, to ensure the development of its road bikes range. The Brand with the Lion wishes to try out its products with high level athletes - national and international - to perfect the level of performance of its products.
With the values of each of the two entities: Commitment, Authenticity and Overtaking for Poissy Triathlon and Excellence, Emotion and Allure for Peugeot Cycles, this partnership is only registered around one and even ambition: to get emotions around the same passion: the competitive sport.
Twenty athletes run throughout the world on the RSR carbon bikes resulting from the Peugeot Style center of Vélizy and the factory of Romilly-sur-Seine to answer Peugeot customers’ needs in terms of effectiveness and performance.